July 29, 2026

When Work Has Become Your Identity

When Work Has Become Your Identity

Key Takeaways

  • Over time, your job title can quietly become the primary way you define your identity, leading to feelings of invisibility when work slows down.
  • Drawing from Matthew 16:26, Jesus warns against trading your soul and your true self for the sake of achievements and output.
  • Work is a gift from God and an assignment for a season, but it was never meant to be the measure of your personal worth.
  • Anne Beiler successfully built Auntie Anne's pretzels into a global brand bearing her name, yet she was able to walk away in 2005 because her identity was anchored in God rather than her business.
  • To loosen the grip of work as identity, notice when you reflexively lead with your job title and intentionally remember that you belong to God apart from your output.

Over time, a job can quietly become the answer to who you are, until work slows down and you feel invisible. Discover why your work is an assignment from God, and never your name.

It happens over time, without you noticing. Your job title becomes the answer to the question of who you are. Somebody asks about you, and you lead with what you do for a living. You measure your weeks by what you produced. And when work slows down, when the projects dry up or the phone stops ringing, you feel invisible, like you have stopped counting. Bart knows the pull. After years in law enforcement, retiring cost him a piece of his identity, because the badge had become part of how he understood who he was.

This episode opens with Anne Beiler, who grew up Amish in Lancaster County and married expecting to spend her life as a farm wife. To help fund her husband's dream of a free counseling center, she took a weekend job at a pretzel stand. The pretzels caught on, the stands spread into malls and then around the world, and more than 1,000 locations ended up bearing her name, Auntie Anne's. She had built something huge with her own name on it.

Jesus put a pointed question to anyone tempted to build their whole self on what they achieve. Matthew 16:26 says, "And what do you benefit if you gain the whole world but lose your own soul? Is anything worth more than your soul?" He is naming a trade. You can pour everything into building and climbing, win the whole world doing it, and still lose the one thing that was you, your soul, the part of you that has nothing to do with your output.

The trade sneaks up on hardworking people. You do not decide one day to make your job your identity. It welds itself on slowly, one late night and one proud introduction at a time, until you cannot tell where the work ends and you begin. Work itself is a gift from God, meant to be done well. The trouble starts when the work becomes the thing that tells you whether you matter.

There is a better way to hold your work, and Anne Beiler found it. Years earlier she had sensed God tell her plainly that His plan for her, right then, was to make pretzels. That was an assignment for a stretch of her life, and it was never meant to tell her who she was. So in 2005, at the top, she sold the company and walked away, because the One who gave her the work had never been the work. Your job is what you have been given to do for now. It is not the sum of who you are.

BY THE TIME YOU FINISH LISTENING, YOU'LL DISCOVER:

  • How a job quietly welds itself to your identity without you deciding to let it
  • What Matthew 16:26 reveals about the trade you make when your value rides on your work
  • A practical way to loosen the weld and hold your work with an open hand

You are more than what you produce. You always were.

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Frequently Asked Questions

How does work become your identity?

A job title slowly welds itself to your sense of self through late nights, proud introductions, and measuring your weeks by production until you cannot tell where the work ends and you begin.

What does Matthew 16:26 say about work and identity?

Matthew 16:26 asks what you benefit if you gain the whole world but lose your soul, highlighting the danger of trading your true self—which has nothing to do with output—for achievement.

Who is Anne Beiler and what is her connection to Auntie Anne's?

Anne Beiler is the founder of Auntie Anne's pretzels, a global franchise with over a thousand locations bearing her name, who walked away and sold the company in 2005 because she viewed the business merely as an assignment from God rather than her identity.

Bart Leger:

Anne Byler's name is on more than a thousand

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storefronts around the world. Most people who walk past one

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have no idea. She's a real She grew up Amish in Lancaster

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County, Pennsylvania, one of eight kids, and her schooling

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ended after the eighth grade, the way it did for most Amish

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children. She married Jonas at 19 and figured she'd spend her

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life as a farm wife and a mother. Then, Jonas had a dream. He

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wanted to open a place where people could get marriage and

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family counseling for free. To help bring in money for it, Anne

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took a weekend job at a little pretzel stand in a farmer's

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market, driving two and a half hours each way. Her first

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pretzels were, in her own word, horrible. But she kept at it,

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and Jonas remembered some ingredients from baking in an

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Amish kitchen as a boy. And one afternoon, they pulled a batch

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from the oven and knew they'd cracked it. Word got out. Lines

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formed 20 and 30 people deep, buying them faster than she

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could roll them. She had thirty-some nieces and nephews

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who all called her... Auntie Anne. So that became the name

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over the counter. By the end of that first year, she'd made more

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money than she had ever seen. The stands spread from the

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farmer's market into malls and then around the world. More than

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one thousand locations, every one of them carrying her name.

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She had built something huge and had her name on it. And then, at

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the very top, Anne Beiler did something almost no founder ever

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does on purpose. We'll come back to what she did. But first...

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Welcome to Daily Devotions for Busy Lives. I'm Bart Leger. I

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know a little how this feels. For years, I worked in law

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enforcement. And when I retired, I lost a piece of myself I

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didn't expect to lose. The badge had been a part of how I

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understood who I was. I'd introduced myself and the job

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was right there in the first or second sentence. Then, it was

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gone. And for a while, I didn't quite know where to put myself.

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I was still a pastor and I had that dual identity. But still,

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it felt like a part of me was gone. Nobody warns you that

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walking away from the work can feel like walking away from your

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own name. Maybe you know the feeling. Or, you're headed for

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it. It creeps up slowly. Your job title becomes the answer to

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the question of who you are. Somebody asks about you and you

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lead with what you do for a living. You measure your weeks

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by what you produced. And when work slows down, when the

Bart Leger:

projects dry up, or the phone stops ringing, you feel

Bart Leger:

invisible, like you stopped counting. Jesus posed a pointed

Bart Leger:

question to anybody tempted to build their whole self on what

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they achieve. Listen to Matthew 16, 26. And what do you benefit

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if you gain the whole world, but lose your own soul? Is anything

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worth more than your soul? Jesus is naming a trade. You can pour

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everything into building and climbing, win the whole world

Bart Leger:

doing it, and still come out the other side, having lost the one

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thing that was you, your soul. The part of you that God made

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and God keeps. The part that has nothing to do with your output

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or the job that you have. Here's how the trade sneaks up on a

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good, hardworking person. You don't decide one day to make

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your job your identity. It slowly becomes your identity

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until one day you can't tell where the work ends and you

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begin. And work itself is a gift from God, and it's meant to be

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done well. The trouble starts when the work becomes the thing

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that tells you whether or not you matter. There's a better way

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to consider your work, and Ann Beiler found it. Your job is an

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assignment God hands you for a stretch of your life. It matters,

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and it deserves your best. But it was never meant to be who you

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are. And when you know that, you can throw yourself into the work

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fully and still hold it with an open hand because your value was

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settled before you ever clocked in. Watch what Ann did when she

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reached the top. She gave it away. In 2005, after 17 years,

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she sold Auntie Ann's, the company that bore her own name.

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The thing she'd poured her life into was suddenly no longer hers.

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She said her goodbyes to hundreds of franchise owners and

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walked away. And she could do it for one reason. Years earlier,

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when the business was young and Ann was wrestling with whether

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she was doing what God wanted, she'd been praying in church and

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had sensed God telling her plainly that His plan for her,

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right then, was to make pretzels. That was the assignment He'd

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given her for that stretch of her life. It was never meant to

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be the thing that told her who she was, though. So when the

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assignment was finished, Ann could open her hand and let it

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go. She'd known all along that she was more than what she'd

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built because the one who gave her the work had never been the

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work. Let me say that again. The one who gave her the work had

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never been the work. Ann could open her hand because her

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identity was anchored somewhere the sail couldn't touch. You can

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build like she built and still keep that anchor.

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Here's today's challenge. Notice how you introduce yourself. When

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somebody asks what you do, catch the reflex to lead with your job.

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Then take a minute alone with God and finish a different

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sentence. Apart from my work, I His. Say it until you really

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understand who you are. And if your identity has morphed into

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your career, ask God to loosen it so you can do your work well

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without needing it to tell you who you are. Father, thank you

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that we were yours before we ever had a job title and will be

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yours long after the work is done. For everyone listening

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whose sense of self has fused to what they do, please loosen that

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bond. Remind them they're more than what they do. Help us to do

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our work as an assignment from you with open hands, holding on

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to you instead of the title. In Jesus' name, amen. If Daily

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Devotions for Busy Lives has become part of your day, make

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sure you're following the show so a new devotion is waiting for

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you every time. You can follow at

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DailyDevotionsForBusyLives.com slash follow or tap the follow

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button in your podcast app. I'd love to have you along. Thanks

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for joining me on Daily Devotions for Busy Lives.

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Remember, your work is an assignment God gives you for a

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stretch of the road, but it was never meant to be who you are.

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You are more than what you do, and you always were. Come back

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next time for more encouragement to help you live grounded in

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God's truth. Until then, God bless and have a great day.